This week Elysium Towers has come over all ethical as our moral compass points in a direction to highlight a spirit that is good to the earth and the people who help produce it. This week marks the start of Fairtrade Fortnight so, rather aptly, our recommendation for your drinks cabinet is the principled Fair Quinoa Vodka.
You’ve probably heard of quinoa from health food recipes – it’s a grain-like crop with edible seeds. This quinoa is special because it was cultivated by the Incas 5,000 years ago in the Andes mountain range and has been the staple diet of the Andean people for centuries. Previous encounters with the grain might have come through various diet and nutrition plans, all of which has helped raise its profile in the western world.
Fair Quinoa Vodka is the first quinoa-based vodka of its kind in the world, while it’s also the first Fairtrade certified vodka in the world too. This ticks all the right boxes for us here at Elysium Towers because we like a first. The quinoa itself is sourced from over 1,200 small producers in the Bolivian Altiplano in what you could call a great team effort. The Altiplano is one of the highest altitudes on Earth and this may have an influence on the quinoa, and subsequently the taste of the vodka. The quinoa is also organic certified aswell.
The vodka is distilled in France through a detailed production process by some of the country’s most acclaimed distillers. It’s this knowledge that has helped Fair produce some of the most innovative and memorable tasting experiences – they also have a goji berry and café liqueurs available in the range.
The premium vodka has won a number of awards over the years and tastes as clean and crisp as you’d imagine. However, the important factor here though is that it’s produced in an ethical manner where all parties in the supply chain are treated fairly. Any discerning gent would approve of that.
Fair Quinoa Vodka is available from the Vodka Emporium, RRP £30.99 for a 70cl bottle, and £21.45 for the smaller 35cl bottle.
For more information about Fairtrade visit: www.info.fairtrade.com